Summer road trips and night-time cruising mean the need for more lighted signs. But EMCs and other digital signs often are criticized as contributing to accidents. Academic research disputes that notion.

A statistical analysis conducted by Texas A&M University found no link between the installation of an EMC and additional traffic accidents. The research was published by the Sign Research Foundation. Granted, summer time means a need for light reading. The same document is available in an Executive Summary version as well.

EMCs and other digital signs prove invaluable for tourists looking for unfamiliar destinations. More and more communities are adopting ISA’s recommended brightness guidelines. This research provides instruction on brightness levels and includes case studies of communities who have successfully adopted them. Get the free guide to share with planners and local officials.