--- title: Deep Dive:  Reality of Retail Planning description: Nearly 200 planners attended ISA’s panel presentation “Sign Regulations That Encourage Creative Design” at the APA National Planning Conference in New Orleans on April 23rd. See how your community can benefit from these unique methods to promote community standards and aesthetics through signage. image: https://newsroom.signs.org/hubfs/IMG_0807.jpg --- [![Vital Signs: For planners and local officials who draft, debate and enforce sign ordinances](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/020117_VitalSignsHeaderBlog_2017V2O-01.jpg?width=1080&name=020117_VitalSignsHeaderBlog_2017V2O-01.jpg "Vital Signs: For planners and local officials who draft, debate and enforce sign ordinances")](http://www.signs.org/planners) *Posted on* October 24, 2018 # Deep Dive:  Reality of Retail Planning Thank you to those who attended the session "Deep Dive:  Reality of Retail Planning" at the Arizona APA Conference in Flagstaff on November 7. ### **Presentation Slides** The slides from this presentation are available here: - [Debbie Lawlor - Session Intro/Introductions](https://newsroom.signs.org/hubfs/James%20AZ%20APA%20Presentations/Debbie%20Lawlor%20-%20Introduction%20-%20AZ%20APA%2011.7.18.pdf) - [Thomas Jansen - Marketing](https://newsroom.signs.org/hubfs/James%20AZ%20APA%20Presentations/Thomas%20Jansen%20-%20Marketing%20-%20AZ%20APA%2011.7.18.pdf) - [Steve Dwoskin - Planning & Design](https://newsroom.signs.org/hubfs/James%20AZ%20APA%20Presentations/Steve%20Dwoskin%20-%20Planning%20%26%20Design%20-%20APA%20AZ%2011.7.18-rev.pdf) - [James Carpentier - Regulating Signs](https://newsroom.signs.org/hubfs/James%20AZ%20APA%20Presentations/James%20Carpentier%20-%20Regulating%20Signs%20-%20APA%20AZ%2011.7.18-final.pdf) - [Martin Scribner - Local Economic Development](https://newsroom.signs.org/hubfs/James%20AZ%20APA%20Presentations/Martin%20Scribner%20-%20Local%20Economic%20Development%20-%20APA%20AZ%2011.7.18.pdf) - [Brent Herrington - Developers Perspective](https://newsroom.signs.org/hubfs/James%20AZ%20APA%20Presentations/Brent%20Herrington%20-%20Developers%20Perspective%20-%20AZ%20APA%2011.7.18.pdf) ### **Free Research** The International Sign Association and the Sign Research Foundation offer free resources to planners and local government officials to use when dealing with sign ordinance issues. [Click here for a full list of these resources.](https://newsroom.signs.org/vitalsigns/freeresources)   --- ## Sign Code Assistance, Education and Training ### Is your community considering revising its sign code? Or are you looking for education and training for an upcoming APA meeting? Contact [**signhelp@signs.org**](mailto:signhelp@signs.org) to receive expert and *complimentary* sign code assistance: - Research on sign-related issues - Sign code education and training  - Planning, legal and technical sign code resources and advice The [International Sign Association (ISA)](http://www.signs.org/GovernmentRelations/ResourcesforLocalOfficials.aspx) has helped hundreds of cities across the country develop modern, effective and enforceable sign codes. Topics: [APA](https://newsroom.signs.org/vitalsigns/topic/apa) [![ISA Planning for Sign Code SuccessTM](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/ISA_PSCS_color.jpg?width=320&name=ISA_PSCS_color.jpg "ISA Planning for Sign Code SuccessTM")](https://pages.signs.org/are-you-planning-for-sign-code-success) [![David Hickey, VP Advocacy](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/David_Circle_250.png?width=125&name=David_Circle_250.png "David Hickey, VP Advocacy")](http://mailto:%20david.hickey@signs.org) David Hickey VP, Advocacy [david.hickey@signs.org](mailto:david.hickey@signs.org) [![James Carpentier, AICP](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/James_Circle_250.png?width=125&name=James_Circle_250.png "James Carpentier, AICP")](http://mailto:james.carpentier@signs.org) James Carpentier, AICP Director, State & Local Goverment [james.carpentier@signs.org](mailto:james.carpentier@signs.org) [![Kenny Peskin](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/Kenny_Circle_250.png?width=125&name=Kenny_Circle_250.png "Kenny Peskin")](http://mailto:kenny.peskin@signs.org) Kenny Peskin Director, Industry Programs [mailto:kenny.peskin@signs.org](mailto:kenny.peskin@signs.org)kenny.peskin@signs.org | [@signcodeguy](https://twitter.com/signcodeguy?lang=en) [![Sign Code Assistance Button](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/030317_AssistanceButtonTransparent.png?width=301&name=030317_AssistanceButtonTransparent.png "Sign Code Assistance Button")](https://newsroom.signs.org/signcodeassistance) ### Get the latest updates delivered to your inbox In partnership with:  ![](https://newsroom.signs.org/hs-fs/hubfs/Vital%20Signs/srf_logo.jpg?width=132&height=60&name=srf_logo.jpg "srf_logo.jpg") © 2017 ISA. 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