Vital Signs: For planners and local officials who draft, debate and enforce sign ordinances
Posted on September 16, 2022

SRF Presents: Signs of Equity (Webinar)

Did you know that local sign ordinances can advance or deter the idea of social equity in your community? For example, in Brooklyn, NY, "Old School" large lettering and repetition generates a sense of inclusivity and openness, while brevity, wordplay and other linguistic elements of gentrifying "New School" signage signal exclusion.

Join the authors of What the Signs Say on Tuesday, October 25 for this insightful and FREE session
that will also earn you 1 CM Equity Credit. 

Register for "Signs of Equity" Now
Price: $0.00 member; $0.00 non-member
CM: 1 CM Equity Credit
equity cm mark


The authors of What the Signs Say include Edward Snajdr, John Jay College, CUNY, and Shonna Trinch, John Jay College, CUNY. Presenters on this webinar also include James Carpentier, ISA; Sapna Budev, ISA; and Dawn Jourdan, University of Maryland.

This session will analyze these two critically different types of local retail signage ("Old School" and "New School") to help planners and local officials examine how sign regulations may contribute to inequity and exclusions. It will incorporate ethnographic observation, interviews and storefront texts from Brooklyn, New York, to discover signage models and methods that ensure equity, diversity and inclusion.



Questions? Contact

BONUS! Use the code 15FRIENDS for 30% off your purchase of What the Signs Say.


David Hickey, VP Advocacy

David Hickey
VP, Advocacy

James Carpentier, AICP

James Carpentier, AICP
Director, State & Local Goverment

Kenny Peskin

Kenny Peskin
Director, Industry Programs @signcodeguy


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Sign Code Assistance, Education and Training

Is your community considering revising its sign code? Or are you looking for education and training for an upcoming APA meeting?

Contact to receive expert and complimentary sign code assistance:

  • Research on sign-related issues
  • Sign code education and training 
  • Planning, legal and technical sign code resources and advice

The International Sign Association (ISA) has helped hundreds of cities across the country develop modern, effective and enforceable sign codes.

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