Newsroom

Tomorrow is National Donut Day and donut shops around the country are giving out free treats. ISA has a sweet gift for use by the sign, graphics and visual communications industry. The video, Life of a Sign, shows how quality signage—the kind installed by professionals in the sign, graphics and visual communications industry—can help small businesses thrive. The video is told through the life of Randy’s Donut Shop.

The Occupational Safety and Health Administration (OSHA) has delayed a record keeping rule due to take effect July 1. The rule would have required companies to file regular reports of injuries and illnesses. OSHA deemed sign, graphics and visual communications companies to be in an industry that had higher-than-average requirements, potentially affecting any company with more than 20 employees.

With more than 200,000-square-feet of trade show floor, hours of education and networking at every turn, ISA International Sign Expo 2017 provided tons of opportunities for sign, graphics and visual communications professionals to grow. The hours of events have been distilled into a short video that captures the business-building ideas and opportunities.

It may not be marked on the calendar, but an important anniversary arrives this month. It has been two years since the U.S. Supreme Court issued a landmark ruling that affected the sign, graphics and visual communications industry. In Reed vs. Town of Gilbert, the court prohibited any regulatory distinctions based on a sign’s content.

Hotel reservations are now available for ISA International Sign Expo 2018, held March 21-24 at the Orange County Convention Center in Orlando, Fla. The trade show floor—larger than ever—will be open March 22-24.

The Occupational Safety and Health Administration (OSHA) has taken the first steps in delaying the crane operator certification requirement due to take effect in November. While the rule has not technically changed, a key committee recommended OSHA delay the rule for one full year. If OSHA adopts the committee’s recommendation—which is expected—the certification would take effect on November 10, 2018.

Summer road trips and night-time cruising mean the need for more lighted signs. But EMCs and other digital signs often are criticized as contributing to accidents. Academic research disputes that notion.

School’s out for the summer—and chances are, employees are out on vacation, too. “Summer School” is never fun. But sign, graphics and visual communications companies that use the summer to assess current and future hiring needs can find themselves set for the busy fall season.

When planners are faced with making sign code revisions in your community, they are seeking evidence-based guidance on creating a flexible sign code that meets the needs of a majority of their stakeholders.

Sign, graphics and visual communications professionals know it. Their customers experience it. Now, research backs it up: quality signs lead to increased business.